Damson Madder, 2026
Visual Identity, Digital Design, Typography
A multi-format campaign for Damson Madder's Festival Edit collection, delivered across an email newsletter, Instagram Stories, and Meta ads in three sizes. The creative treatment centres on a repeating typographic framing device, inspired by festival typography and mirroring the movement in the campaign imagery, that holds the campaign together across every format and crop. Rather than sitting on top of the photography, the type becomes part of it, giving the edit a distinct identity regardless of where it appears.
